Your firm is thinking of diversifying into new products/services as at present the market for existing products is saturated.

The topic is : Your firm is thinking of diversifying into new products/services as at present the market for existing products is saturated. Choose one of the following businesses and write a proposal to your CEO on how to go about launching it in your town: 1. A juice bar 2. A taxi company 3. A home delivery pizza service 4. A gym and fitness centre 5. A language school 6. Another business of your choice You must include the following:  The present situation and why the firm needs to diversify  The product/service concept and exactly what the business would offer that would differ from competitors  Location and image  Pricing strategy, advertising, market research The essay will be submitted in Turnitin and the similarity can not exceed 20%.

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