you have been tasked with developing a market research

ou have been tasked with developing a market research

plan for your company’s new line of lip balms for men and women. Determine what type of market research (primary or secondary) you’ll need to collect and the tool(s) you’ll use to perform your data collection. Include a section on any challenges you might face and how you’ll handle them. Be sure to include any sources you use to support your work.

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