What is the role of public relations within an organization’s integrated marketing communications (IMC) plan

What is the role of public relations within an organization’s integrated marketing communications (IMC) plan

What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. 2. An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC). Support your position

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