Week 8: Case Study: Improving E-Mail Marketing Response

Week 8: Case Study: Improving E-Mail Marketing Response

Write a two page paper answering the questions below in FULL. PLEASE NUMBER/LABEL EACH ANSWER

1. Use the data shown in the table attached to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company.

2. Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the results of the DOE that you conducted in Question 1. Provide a rationale for your response.

3. Recommend the main actions that the company could take in order to increase the response rate of its e-mail advertising. Provide a rationale for your response.

4. Propose one (1) overall strategy for developing a process model for this company that will increase the response rate of its e-mail advertising and obtain effective business process. Provide a rationale for your response.

 

Provide a comprehensive critical literature review on a specific ‘marketing trend’ (subject is selected in the last page) covered during your particular delivery of Trends in Marketing.

Layout:

Introduction (make sure the introduction will explain what we will talk about in the next parts also )

Discussion

Conclusion

References/Bibliography:  References MUST be from journal articles. REFERENCE EVERYTHING- it has to cover 40-45 reference. Harvard style

Appendices

 

Approach:

What are the boundaries?

Define – critically evaluate how it’s defined

Background – How did it develop

Substantiate elements of current debate

Conclusion

 

Assignment should contain headings to delineate the different sub-constructs, and should measure 6,000 words (+/- 10%).  As this is a literature review, it is essential that you support ALL assertions with references. and these references MUST be from journal articles

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