value chain of MCdonalds/pret a manger

value chain of MCdonalds/pret a manger

Value chain is the model that we have this assignment based on The company we are doing is either McDonalds or Prêt a manger But I will need to know which company you will be doing as I need to submit the topic next week . Introduction don’t have to be long Talk about how you use the model to apply to the company How the company can use this model to be successfully (benefits) I need advice and evaluation Be critical and look for weakness for this model and also recommendation On the list there are other models. Can you choose one model and say how that can be used in this company which is McDonalds or prêt a manger? Please add citation Academic reference = 20 please No more than 15% similarities Harvard referencing The mark I need is only 70 to 80 Thank you so much and please do let me know which company you choose Academic reference = 20 please No more than 15% similarities Harvard referencing The mark I need is only 70 to 80

 

Coursework 2: Individual Written Report (25%)

 

Coursework 2 is an individual written report focusing on the application of strategic models used to assist organisations in making strategic choices. The core areas which must be covered in the report are detailed below:

 

• Organisation Profile – a brief description and profile of the specific organisation chosen within the industry sector.
• Strategic theory – the identification and justification of the strategic choice model.
• Application of strategic choice model to the chosen company within your industry sector (from your group work) – an assessment and critical evaluation of the ways in which the organisation uses the chosen model to make strategic choices.
• References and Appendices

 

Coursework 2 focuses on the application of a strategic model and students will be assessed on their individual performance (25%). The strategic models which can be applied in coursework 2 include:

 

• Value Chain
• Stakeholder mapping
• Bowman’s Strategy Clock
• Cultural Web
• BCG and
• Ansoff’s.

 

Whilst each group formed for coursework one must collectively select a company within the Industry applied in the environmental analysis; each member of the group must select a different strategic model from the list above to apply to a company as part of their individual submission for coursework 2.

 

Assignment Structure

 

Your assignment should have a clear structure including:

 

‘Introduction’

‘Main Body’:

• Organisation profile
• Strategic theory
• Application of strategic choice model to the chosen company. The use of Evaluation, synthesis and critical analysis must be demonstrated at this level. (Refer to Assessment Marking Criteria, Level 6, page 4)

(Include in-text citations, references. i.e. Johnson, 2011)

‘Conclusion’

‘References’

 

 

Assignment Guidelines

 

• Each student should, as a guide, submit a maximum of 2,000 words plus appendices.

 

• As a guide the Organisation profile and Conclusion sections are expected to be no longer than 500 words in total and the model application up to 1500 words.

 

• The assignment should be word processed and structured in essay format (i.e. coherently structured; not in bullet points) and presented in Arial, size 12 font.

 

• Should incorporate relevant citations, correctly referenced using the Harvard System.

 

• A complete list of references must be included at the end, but you are not required to submit a bibliography.

 

• You must support your written report by including at least twenty academic references in your report. The Ulster Business School (UBS) citation guide can be found at http://library.ulster.ac.uk/bus/harvard.pdf

 

• Your assignment must have a completed cover sheet and should indicate:

 

• the module title and code;
• the name of the module coordinator;
• the date of submission;
• Your name and registration number and
• the word count (which excludes tables, diagrams and the “references” section).

 

• Submission is via Blackboard / Turnitin

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Resource List

Essential/Required Reading (Core text)

 

 

R1          Johnson, G., Whittington, R. and Scholes, K. (2011) Exploring Strategy. Text and Cases. 9^th edition.  London: Financial Times Prentice Hall.

 

Additional Reading (texts)

 

 

R2          Lynch, R. L., (2009) Corporate Strategy, 5^th edition.  Harlow: Financial Times          Prentice Hall

 

R3          McGee, J., Thomas, H and Wilson, D. (2005) Strategy. Analysis and Practice.  London: McGraw-Hill Education.

 

R4          Grant, R. M. (2008) Contemporary Strategy Analysis: Concepts, Techniques, Applications, 6th edition.  London: Blackwell Business.

 

R5          Wheelen, T. L. and Hunger, D. J. (2008), Strategic Management and Business Policy: Concepts and Cases, 11th edition.  New Jersey: Prentice Hall.

 

R6          Johnson, G., Scholes, K and Whittington, R.. (2008) Exploring Corporate Strategy. Text and Cases. 8^th edition.  London: Financial Times Prentice Hall (when directed in lecture notes)

 

Further Reading

Allen, D. (1998), Coming to terms with volatility (Achieving continuity in a changing environment), Management Accounting (British) April, 76, 4, p.18.

 

Barney, J.B. and Hesterly, W.S. (2010) Concepts, Strategic Management and Competitive Advantage: International Edition, 3^rd Edition, Pearson Education: London.

Hope, C. and Muhlemann, A (1998), Services operations management – strategy, design and delivery, International Journal of Operations & Production Management.

Feurer, R. and Chaharbaghi, K. (1995), Strategy development: past, present and future, Management Decision, 33, 6, pp.11-21.

 

Ghemawat. P. (2002), Competition and business strategy in historical perspective, Business History Review, 76, 1, pp.37-75.

 

Graham, K. (2004), Strategic Factors: Develop and Measure Winning Strategy, Oxford, Butterworth-Heinemann.

 

Grant, R. M. (2008) Contemporary Strategy Analysis: Concepts, Techniques, Applications, 6th edition.  London: Blackwell Business.

Mintzberg, H., Lampel, J, Quinn, J. and Ghoshal, S. (2003), The Strategy Process Concepts, Context and Cases.  New Jersey: Prentice Hall.

 

Thompson, A., Strickland, A. and Gamble, J. (2007), Crafting and Executing Strategy: Concepts and Cases, 15^th Edition, New York, McGraw-Hill Higher Education.

 

ASSESSMENT CRITERIA: UNIVERSITY GUIDELINES: LEVEL 6

 

Classification	% Range	Meeting the Assessment Requirements/ Specifications	Application of Theory	Knowledge & Understanding	Evidence of Reading	Referencing & conformance to UBS guide	Presentation, Grammar & Spelling
1  [Outstanding Work]	85 – 100	Outstanding critical insightful evaluation & synthesis of issues & material which includes an original & reflective approach	Outstanding extensive evidence of relevant and perceptive application of theory, &/or empirical results, where applicable	Outstanding knowledge & in-depth understanding of principles & concepts	Outstanding evidence of reading a wide range of appropriate sources & directed reading	Outstanding referencing	Outstanding presentation, structure, grammar & spelling
1  [Excellent Work]	70 – 84	Excellent critical evaluation & synthesis of issues & material which includes original & reflective thinking	Excellent clear evidence of relevant application of theory, &/or empirical results, where applicable	Excellent knowledge & depth of understanding of principles & concepts	Excellent evidence of wider reading & directed reading	Excellent referencing	Excellent presentation, structure, grammar & spelling
II (i)  [Good Quality Work]	60 – 69	Very good critical evaluation & synthesis of issues & material	Very good evidence of relevant application of theory &/or empirical results, where applicable	Very good knowledge & depth of understanding of principles & concepts	Very good evidence of directed reading and some supplementary sources	Accurate referencing	Very good presentation, structure, grammar & spelling
II (ii)  [Acceptable Work]	50 – 59	Good description of main issues & material, with some critical evaluation	Good evidence of relevant application of theory, &/or empirical results where applicable	Good knowledge  & understanding of principles  & concepts	Evidence of directed reading	Effective referencing	Appropriate presentation, structure, grammar & spelling
III  [Adequate Work]	40 – 49	Adequate evaluation & description of main issues & material	Acceptable evidence of relevant application of theory &/or empirical results	Adequate knowledge of key principles & concepts only	Limited evidence of reading	Acceptable referencing	Adequate presentation, structure, grammar & spelling
Fail(condonable) [Limited Work]	35 – 39	Omission of some relevant material	No evidence of relevant application of theory &/or empirical results	Limited superficial knowledge of key principles & concepts	Evidence of basic reading only	Inadequate referencing	Poor presentation & structure, grammar & spelling
Fail [Unacceptable Work]	0 – 34	Insufficient & largely irrelevant material	No evidence of application of theory &/or empirical results	Insufficient evidence of key principles & concepts	Little or no evidence of reading	Little or no referencing	Unacceptable presentation, grammar & structure

 

Value chain is the model that we have this assignment based on

The company we are doing is either McDonalds or Prêt a manger

But I will need to know which company you will be doing as I need to submit the topic next week .

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