Utilize the Internet and any information made available

Utilize the Internet and any information made available by

the organisation (e.g. annual report, promotional materials) to provide an analysis of the organisation’s current approach to market segmentation, targeting and positioning.

Below is a simplified format example for this assignment.

 

Title Page

Table of Contents

Executive Summary

Introduction

Main Body:

Market Segmentation Strategy:

• -Bases e.g. Demographic, Behavioral
• -Descriptors e.g. Age, occupation (demographics)
• -Profiling and
• -Analysis of segments

Targeting Strategy

-Approach e.g. Concentrated

Positioning Strategy:

-Bases e.g. Specific product attributes

-Perceptual mapping

Conclusion

Recommendations (if applicable)

References

Appendix

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