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London School of Business & Finance (LSBF) Masters in Business Administration MSc in Marketing MSc in Finance Module Business Research Methods Assignment Briefing Sheet 2011 Assignment Title Research Proposal Type of Assignment Research Proposal Word Limit 3500 -4000 Weighting 100% Student Cohort Intake 6 Issue Date WC 2 May 2011 Submission Date Tuesday 4 October 2011 Feedback Date WC 31 October 2011 Issued by (Assessor) Kulbir Basra Internal Verifier Roy Butcher Plagiarism When submitting work for assessment, students should be aware of the LSBF guidance and regulations in concerning plagiarism. All submissions should be your own, original work. You must submit an electronic copy of your work attached securely to your assignment. If you fail to do this your assignment will not be graded. Your submission will be electronically checked for plagiarism. Harvard Referencing The Harvard Referencing System must be used. The Wikipedia website must not be referenced in your work. Learning Outcomes On successful completion of this assignment you will be able to: • Analyse critical components of research methods, from design, techniques, values and methods; • Identify research methods for producing empirical data analysis, qualitative research outputs; • Demonstrate critical evaluation of a research proposal and appreciate the limitations of research; • Evaluate the quality of research designs when commissioning research; • Work towards and complete a successful Master level research project. Introduction “Before you start your research you need to have at least some idea of what you want to do. Without being clear about what you are going to research it is difficult to plan how you are going to research it (Saunders et al, 2003). The quote below illustrates the above points: This is part of Alice’s conversation with the Cheshire Cat. In this Alice asks the cat (Carroll, 1989:63-4): ‘Would you tell me, please, which way I ought to walk from here?’ ‘That depends a good deal on…