strategy and case analysis

MNG93002 Strategy and Case Analysis

Assignment 3

Due Date: 18 January 2016

Value: 30% (marked out of 30)

Instructions

You have asked to read the case example Setting Wychavon’s new strategy (Johnson et al.,

2014, pp.529-532) and answer the following questions:

 What was effective about Wychavon’s 2012-2016 strategy process and what was less

effective?

 What would you do differently in designing Wychavon’s next strategy process?

You report must be structured as follows:

 Introduction (3 marks)

 Analysis of Wychavon’s strategy

o Effectiveness of 2012-2016 process (8 marks)

o Lessons for Wychavon’s next strategy process (8 marks)

 Discussion (4 marks)

 Conclusion (2 marks).

Five (5) additional marks will be allocated to English expression and grammar.

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