STRATEGY ANALYSIS OF THE ROVER COMPANY

STRATEGY ANALYSIS OF THE ROVER COMPANY

Table of Contents

Executive Summary. 2

1. Introduction. 3
2. External Environmental Analysis. 4

2.1 PESTEL Analysis. 4

2.1.1 Political aspect 4

2.1.2 Economic aspects. 5

2.1.3 Socio-cultural aspect 5

2.1.4 Technology. 6

2.1.5 Environment 6

2.1.6 Legal aspect 6

2.2 Porter’s 5 Forces Analysis. 6

2.2.1 The Bargaining Power of Customers. 7

2.2.2 The Bargaining power of Industry’s Suppliers. 8

2.2.3 The Threat Imposed by New Entrance of Other firms. 8

2.2.4 The Threat Imposed by the Substitute Products. 8

2.2.5 The Competitive Rivalry within motor industry. 9

3. The Internal Environment Analysis (Value Chain Analysis) 9
4. SWOT Analysis. 11
5. Analysis of the current strategy and suggested future strategy for Rover Company. 12
6. Conclusion. 14
7. Recommendations. 15

Is this the question you were looking for? If so, place your order here to get started!