SPSS Analytical Report

SPSS Analytical Report

(WE ALREADY HAVE THE SPSS TESTS READY AND HYPOTHESIS WITH THE ALTERNATIVES AND NULL HYPOTHESIS, WE WILL SEND YOU EVERYTHING) WE JUST NEED THE WRITEN WRITEN REPORT.
A. A written report of the group project due last class. The report should be about 6 pages, not including the exhibits, and provide the following:
• background information for the firm of interest

SPSS Analytical Report

• descriptive analysis for the dataset (with SPSS output and charts)
• at least five research questions which are to be answered in the project
• SPSS null hypotheses corresponding to each research question
• selection of marketing tool for testing each hypothesis, plus justification
• SPSS output for each hypothesis along with interpretation
• management conclusions, and, when possible, recommendations for each hypothesis

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