Social networking

Social networking

had a huge impact on society. And for marketers, online social communications are changing the way that consumers make purchase
decisions. Radian6 specializes in monitoring social media. It tracks a wide array of Web sites at which consumers might “chat” about companies, brands, and
general market offerings. Companies such as Dell and Microsoft obtain valuable insights about what consumers are saying about their products and about what
factors or events are generating the discussions.

But more importantly, companies are gaining a stronger understanding of how consumer online conversations are affecting purchase decisions. In this manner.
Radian6 is on the cutting edge of getting a grip on the ever-expanding scope of social networking and “word-of-Web” communication.

After viewing the video featuring Radian6, answer the following questions.

1. What cultural factors have led to the explosion of social networking?

2. How has Radian6 changed the way companies understand opinion leaders and marketing?

3. How is Radian6 helping companies gain insights into the buying decision process?

Is this the question you were looking for? If so, place your order here to get started!