Social Media and Political media? : Are Facebook play a role to changing a political strategy in Arab countries during spring revaluation

lectures reviewing about:
are social media can effect at undaidel decision?
are a social media can a rise a social a wearne and responsibility in citizen?
are a social media play a role to chaning a political media strategy as a social marketing?

please , i will upload all documents I found it about this subject, some of them .
what i tried to write here, the arabic goverment havent used a social media to communicate with their citizen before spring revolution , and later they start to rising a political awearns by using social marketing strategy throw social media.

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