services and communication

services and communication

When answering these question, make use of the theory about communication activities and find out which elements of promotion mix are suitable for different purposes. Justify your arguments with the literature sources. For this assignment,

 

services and communication

you are strongly motivated to use additional literature sources and/or relevant sources from the Internet.. Strongly argued to refer to the book Solomon, M.R., Marshall, G.W., Stuart, E.W., Barnes, B.R., & Mitchell V. (2013). Marketing Real People, Real Decisions. Essex: Pearson Education Limited.

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