Select the product/categoryBackground(Describe the issues/opportunities

Select the product/categoryBackground(Describe the issues/opportunities

Observation? Competitor analysis (product, price etc.)? Relevant information? (Outcome: to reveal the issues/opportunities)Research questions? (Finding the missing information: what you do not know about theissues/opportunities)? We need to find out the following information:o ….Research objective(s)? 3-5 objectives? To reveal …. (relate back to the issues/opportunities)Hypotheses (temporary answer)? Consumers want to have healthy lifestyle and diet. Therefore, they willbuy oatmeal with XX% more fibre.Methodology? Data:o Include qualitative and quantitative (specify)o Include primary and secondary (specify)? Research method:o Qualitative study? FGD? XX groups? Respondent profile includes: ….? Key topics include:? Customer lifestyle (healthy)? Price? Nutrition value consider? Benefits customer consider: list of benefitso Quantitative study? Survey? This is a follow up research to the qualitative stage.? The main purpose is to validate the findings:? Customer lifestyle (healthy)? Price? Nutrition value consider? Benefits customer consider? Sampling methodo Quantitative method would involve probability technique(random sampling).o Respondent profile:o Number of respondent:o Contact method?? Key concept definition:o (Link back to research objectives)o Customer?o Healthy lifestyleo Benefits? Location:o What city?o (Depends on how contact your respondent)? TimelineTask W1 W2 W3ProposalApprovalFieldData analysisDatainterpretationReport? Budgeto Feasibility? Action pointso (outline the decision you want to make and how that decisionwould contribute to the business)? Research instrumento Discussion guide (FGD)o Questionnaire (Survey)Stakeholder and consultation processPrivacy lawsSelect the product/categoryBackground(Describe the issues/opportunities)? Observation? Competitor analysis (product, price etc.)? Relevant information? (Outcome: to reveal the issues/opportunities)Research questions? (Finding the missing information: what you do not know about theissues/opportunities)? We need to find out the following information:o ….Research objective(s)? 3-5 objectives? To reveal …. (relate back to the issues/opportunities)Hypotheses (temporary answer)? Consumers want to have healthy lifestyle and diet. Therefore, they willbuy oatmeal with XX% more fibre.Methodology? Data:o Include qualitative and quantitative (specify)o Include primary and secondary (specify)? Research method:o Qualitative study? FGD? XX groups? Respondent profile includes: ….? Key topics include:? Customer lifestyle (healthy)? Price? Nutrition value consider? Benefits customer consider: list of benefitso Quantitative study? Survey? This is a follow up research to the qualitative stage.? The main purpose is to validate the findings:? Customer lifestyle (healthy)? Price? Nutrition value consider? Benefits customer consider? Sampling methodo Quantitative method would involve probability technique(random sampling).o Respondent profile:o Number of respondent:o Contact method?? Key concept definition:o (Link back to research objectives)o Customer?o Healthy lifestyleo Benefits? Location:o What city?o (Depends on how contact your respondent)? TimelineTask W1 W2 W3ProposalApprovalFieldData analysisDatainterpretationReport? Budgeto Feasibility? Action pointso (outline the decision you want to make and how that decisionwould contribute to the business)? Research instrumento Discussion guide (FGD)o Questionnaire (Survey)Stakeholder and consultation processPrivacy laws

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