Responding To the scenario

Responding To the scenario

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Assessment Information Subject Code: MKT202 Subject Name: Marketing Research Essentials Assessment Title: Responding to the Scenario. Weighting: 40% Total Marks: 40 Word Count 1500 -2000 Due Date: Sunday 11.59pm AEST week eight (8). . Assessment Description . For this assessment, you will be given three scenarios. In line with the theory discussed in the class address the following concepts in regards to research in ANY ONE (1) scenario and provide a research proposal. Use Appendix 2A from Chapter 2 of your textbook as a template for this assignment. Ensure your research proposal does not miss out on the following details. Who will be the target respondents? What will be your research approach and method? What will be tour sample size and selection? What type of research will it be (Qualitative/Quantitative)? Which research tools will be used? Explain and justify your answers discussing such issues as the nature of the research objectives, cost, timeliness of data collection, availability of potential respondent information, required sample size for such a situation, representativeness of data (i.e. non-response), and any other research relevant issues. Scenario-1 You are the Marketing Manager of David Jones – the retail giant in Australia. The company is considering to start their own brand line of clothing for men. Currently they sell many famous brands such as Ralph Lauren and Armani. Management is unsure about the feasibility of this change and you have been given a task to research consumer brand preferences. Scenario-2 Vodafone has recently decided to enter in to (your chosen country) market. Research the current market share of competitors and consumer preferences in regards to pre-paid and fixed term contract products. Scenario-3 You work for an advertising agency as a research assistant. One of your clients is wishing to use a foreign celebrity to endorse their brand. Conduct a market research to compare the viability of a foreign celebrity with a local celebrity to endorse the product. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information You must use a minimum of 10 references: Text books: The prescribed text and at least 1 other text book. At least 4 academic journal articles (found using EBSCO, Emerald, ABI/ProQuest, Informit etc) 2 other sources of your choice: Blog, newspaper, magazine or other Internet source No more than 1 reference may be general Internet based sources. Wikipedia is not to be used and does not count as an academic reference. Feedback: Comments and a mark will be returned to you within a week of submission. Below is the feedback form, which will be used to provide you with your grade and summary feedback. . COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Marking Rubric Criteria NN (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 74%-65% DN (Distinction) 75%-84% HD (High Distinction) 85%-100% Focus and content Weak sense of focus. Rationale and context is either wholly or largely unclear, and the proposal suggests a lack of knowledge of the area under consideration. Little or no understanding of methodology / methods selected. A sound sense of focus and rationale, though some elements of this may be unclear. There is a basic knowledge of the area under consideration, as well as the methodology / methods selected. A clear sense of focus and rationale throughout. Good knowledge of the area under consideration, as well as the methodology / methods selected. A very good sense focus throughout with the overall intention and rationale clear at every point. Strong knowledge of the area under consideration, as well as the methodology / methods selected. Excellent sense of focus throughout. Consistently high levels of understanding of the area under consideration with excellent rationale and context. The methodology / methods selected are critically positioned throughout. Reading and engagement with literature A poor selection of literature and little critical understanding demonstrated in connecting this to the focus and structure of the proposed research. Some relevant literature has been cited as relevant, but there are important gaps. A limited critical understanding of the readings is shown and the connections with the overall focus and structure of the proposed research are not consistent. A range of relevant literature has been cited as relevant to the proposal, though there may be some omissions. A critical stance has been developed in places. Appropriate links to the focus and structure of the proposed research have been made. A range of relevant literature has been cited as relevant to the proposal. A critical stance is consistent and strong links have been made to the focus and structure of the proposed research. An extensive range of literature has been cited, with the main lessons clearly explicated. A strong and appropriate critical stance is taken, with excellent and consistent links to the focus and structure of the proposed research. Development of argument / analysis The style is barely descriptive, with little sense of argument and analysis. The arguments are weak and do not provide a convincing case for the research. There is some analysis, but there is a tendency to description in a number of areas. There are areas where the arguments are problematic and/or unconvincing. There is a clear attempt to set out systematic arguments in the proposal. This is largely connected to the overall rationale and focus of the research throughout. Arguments for the research are convincing. The argument and analysis is strong, and develops in a clear and systematic way, and these are connected very well to the overall rationale and focus of the research. The proposal is cohesive and convincing. Excellent analysis, with clear, developed, sustained and cohesive argument throughout the review and makes complete sense in relation to the rationale and focus of the proposed research. Organisation / synthesis The organisation and structure of the research proposal are poor. The expression is unclear and claims are rarely The organisation and structure of the research proposal are satisfactory, though there are areas The organisation and structure of the research proposal are sound. The expression is good and The organisation and structure of the research proposal are very good. The expression is strong, The organisation and structure of the research proposal are excellent. The expression is excellent COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. supported by evidence. Referencing is weak, as are spelling and grammar. which lack clarity. The expression is generally good enough and claims are mainly supported by evidence, though again there are gaps. Referencing may require some improvement, likewise with spelling and grammar. most of the arguments made are supported by evidence in a logical and sequenced way. Referencing, spelling and grammar are all sound. with arguments supported by evidence in a logical, sequenced and consistent way. Referencing, spelling and grammar are all strong. throughout, with arguments supported by evidence in a logical, sequenced and consistent way. Referencing, spelling and grammar are all exemplary. Comments: Assignment Mark/Grade:

My Part of the assignment

 

• Who will the target respondents
• Specification & Assumptions.

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