Product Selection Paper

Product Selection Paper

Resources: Local retailers, Internet, University Library. Visit a retailer and observe customer reaction to different products and brands.Select a product and brand to serve as the basis of this assignment. The product can be a service or a tangible product.I chose going to a BMW dealership and looking at the new X-4Write a 1,050- to 1,400-word paper addressing the following questions:Why did you select this product for the basis for this assignment?How did customers react to the product and its brand in the store?What features does the product have?How was the product displayed?How was the product merchandised?How does the product fit into the store’s brand?How does the product’s brand compare to other brands of the same types of product?What is the relationship between the product and its brand? How do they influence each other?Are there other products offered by your selected brand? Is the overall brand managed differently than the product? Explain how.Format your paper consistent with APA guidelines.

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