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UMUC Haircuts Case Study

In 1995, UMUC Haircuts was opened by Myra Morningstar in a strip mall near the College campus. UMUC Haircuts started as a barbershop with one chair. Over the years, Myra has expanded her business to include hair styling for both men and women. Her business has grown to three barber chairs, three hair styling stations and a shampoo station. In response to her customers’ requests, Myra would like to further expand her business by adding two stations for manicures. The small gift shop next door to her has recently come up for sale, and she is thinking about acquiring that area for manicures.
When UMUC Haircuts first opened, it was the only barbershop within a ten-mile radius. It was one of the first businesses to open in the strip mall where it is located, and the number of customers has increased each year. Over the years a couple of other barbershops have opened around the area, and there is news that a Hair Cuttery (offering men’s and women’s haircuts and styling only) will open about 5 miles away. In the shopping center across the street, an expensive spa has now opened where hair styling is offered along with manicures. Just around the corner from UMUC Haircuts is a home with a sign offering manicures.
While UMUC Haircuts continues to grow and profits are increasing, Myra is sure that she could improve her operation in the areas of scheduling, supply management, and marketing.
Customer and Employee Scheduling: Currently, Myra takes appointments by phone and accepts walk-in customers on an as-available basis. If there is a vacancy in the schedule she is happy to have a walk-in customer for that time slot. As her business has expanded, Myra has found that keeping track of which employees will be working at any particular day and time, and matching that with customer appointments has become almost unmanageable. Until recently, she has been comfortable with allowing staff to decide what days and times they want to work, and most of them are part-time. So far, little effort has been made to find a substitute is one of her employees cannot come to work. Now, Myra has recognized that she is turning away a significant number of walk-in customers, and at other times, her staff is not busy at all. She would like you to help her improve her process for scheduling staff and customers.

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Supply Management: Now that she has employed four part-time barbers, six part-time stylists, and two part-time shampoo girls, and is contemplating adding at least two manicurists, Myra is also concerned about maintaining an adequate stock of supplies. It has become difficult for her to keep track of what supplies have been used and what needs to be ordered. She knows that if she runs out of shampoo or hair spray, for example, that she will not be able to serve her customers. She makes notes to herself and sticks them on her office message board to remind herself to place orders, but she only knows to do so when one of the employees tells her that the last container of a product has been taken from the supply cabinet. Many times, the shop is very busy and either the employee forgets to tell her, or she forgets to make a note. It seems to Myra that she is very busy on Saturdays, and that Mondays are slow days, but she has no real data to use to make a schedule for her employees. Myra is happy her business is growing, but the chaos of scheduling employees and customers, and making sure there are adequate supplies is creating a great deal of stress for her.
Customer Information and Marketing: There are some regular customers who come to UMUC Haircuts, and Myra recognizes them, but often cannot recall their preferences. Several of these customers have called requesting appointments with their favorite barber or stylist, and, while Myra knows this is important to them, she cannot assure the customers that it will be possible. Myra would also like to contact her customers and keep them coming back, but currently she has no way to do that. She would also like to make sure when she contacts each customer that she is doing so appropriately. For example, many of her barbershop customers come in every two weeks, while most of her customers who want a haircut and style are more likely to visit a few times a year. Myra would like to know in which category each of her customers is. She would also like to provide special offers such as coupons around the time of their birthday, believing that these types of marketing efforts would increase her repeat business and her profits. UMUC Haircuts does not have a Web site, and uses very little marketing except word-of-mouth, and essentially still operates the same as it did in 2000 when Myra opened her one-chair barbershop.
UMUC Haircuts is a for-profit business and must cover its variable costs, fund future improvements and produce a reasonable profit for the owners. Myra would like to expand into the gift shop area next door, and improve her current management practices. She also believes that she could actually increase her profits if she did a better job of marketing in combination with better scheduling and management of her supplies.
She has hired you to help her with determining how she could apply information technology to help her manage her growing operation. Throughout this course you will assist Myra with analyzing her business and applying a technology- related solution to improve the operation of UMUC Haircuts. Your advice will be based on the business practices discussed in the class and the assigned Course Modules and readings to help her increase revenue, keep the business running, and bring the business into the 21st century. You will select one area that is in need of improvement and that can be improved through the use of technology. You are not expected to solve all of the problems identified or address all improvements that could be made at UMUC Haircuts. Note: You will be looking for a technology solution. While installing a tea and coffee bar may attract new customers, it is not a technology solution.
Note: As you approach these assignments, you will find it helpful to think about your own experiences with a barbershop or styling salon. Making a trip to a local barbershop or salon may help you think about the processes, challenges, and opportunities.
Upon completion of these assignments you will have performed an array of activities to demonstrate your ability to apply the course content to a “real world situation” to:
Analyze the business environment and identify a strategic area for improvement (Stage 1)
Propose an appropriate technology solution to improve a selected business process (Stage 2)
Evaluate various IT considerations of the proposed technology solution (Stage 3)
Communicate your solution and the IT considerations to stakeholders using a presentation format (Stage 4)
Identify and explain the next steps in implementing the solution (Stage 5)
The case study and assignments address the Course Outcomes to enable you to:
analyze business strategy to recognize how technology solutions enable strategic outcomes
analyze internal and external business processes to identify information systems requirements
identify and plan IT solutions that meet business objectives.STAGED ASSIGNMENTS
The staged assignments are designed to follow the relevant course topics in the class schedule, and are due on the dates shown in the Syllabus.

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Stage 1 Project: Business Environment Analysis (Word document with analysis)
Stage 2 Project: Business Process Models and Technology-Supported Solution Proposal (Word document with proposed solution and process diagrams)
Stage 3 Project: Template for IT Considerations (Word table)
Stage 4 Project: Executive Briefing Presentation (PowerPoint Presentation on proposed solution)
Stage 5 Project: Outline of Next Steps (Word document outline with next steps)
The weight of the assignments is shown in the Course Syllabus. The due dates are shown in the Course Schedule.
Assignments for stages 1, 2 and 5 require external research, using sources other than the materials provided in the classroom. The grading rubric is included with each assignment.
These assignments are designed to help you identify how to effectively analyze and interpret information to improve the business. This is an opportunity for you to apply critical thinking skills and think like a business professional. When you are writing a paper or developing a presentation, prepare it as if it is going to the owner, Myra Morningstar, whom you want to impress with your knowledge and abilities. Don’t just go through the mechanics of pulling together information — think about what you are doing, why you’re doing it, whether it make sense, whether the information seems realistic, and what the results show. Support your recommendations with your research. It’s important that you identify relevant, timely resources that specifically support the points or information you provide in your assignments. You should read the source and assimilate the information first, and then put it into your own words and incorporate it into the flow of your writing (with an appropriate in-text APA citation and a list of references at the end of your paper). Direct quotes should be used very sparingly—only when the author’s own words uniquely present a concept that would be lost if paraphrased by you.
Be sure to read and refer to the “Walmart Example” posted in the classroom to help you understand what is expected for each of the assignments.
One of the prerequisites for this course is that you have a fundamental working knowledge of word processing and presentation software. Detailed instructions for each Staged Project, 1 through 5, are posted in the designated area of the classroom. You must prepare each assignment in the indicated format (i.e., table, outline, report, presentation or other specified format) and submit it by the date indicated in the schedule. No credit will be given for assignments submitted in file formats other than those stated in the assignment instructions.
Because these assignments require you to use Microsoft Word and PowerPoint, or produce documents that can be read using those products (as indicated in the instructions), you may need to “brush up” on your familiarity with these or use functions that perhaps are new to you. Therefore, do not wait until the last minute to begin an activity. You should read through all the assignments in advance to ensure you (1) understand what is expected, and (2) allow enough time to effectively create the information being requested.
Additional Information
There is a significant amount of information available to you to assist in developing your skills in using the Microsoft Office Products. MS Word and PowerPoint, or their equivalents, are required for these exercises. Don’t hesitate to use the on-line help and wizard tools built into the MS Office applications for help as you work with the software tools. There are also other web sites, such as www.eHow.com, and www.microsoft.com that provide tips. Even YouTube has some useful videos demonstrating various techniques.
If you use software tools other than Microsoft, it is your responsibility to ensure that the documents you submit can be read, and retain their formatting, when they are read and reviewed using the Microsoft Office suite.

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