New Product/Service Development Plan

New Product/Service Development Plan

use the template that I have attached and also this outline Outline Cover page Table of Contents Executive Summary (this should be the last section written) Complete product/service description, including the type of innovation represented, and the source for the idea Product/service offering and a description of benefits that customers will both recognize and realize Competitive analysis Market-research steps necessary to test the concept Safety or health concerns with the use of your innovations, if any Development strategy Launch strategy, including any considerations of using strategic alliances to get to market References

 

 

 

 

 

 

Week-7 Final Course Project

Your Name here

SBE-330

Mmm-dd, 20YY

Prof. Nader Daee

 

Instructions-Delete blue and red text before submitting

• This file is set for Times New Roman and size 12 with double spacing
• Make sure the first sentence of every paragraph is indented
• Do NOT remove any heading
• Must have minimum of six in-text citation and related references
• Excluding the cover page and references section, this document should be at least 12 pages long
• Check “TurnItIn” and if the result is more than 20%, paraphrase the non-original parts and resubmit.

Good luck

 

 

Table of Contents

 

Executive Summary

 

 

Complete product/service description, including the type of innovation represented, and the source for the idea

 

 

The specific benefits of the product/service that customers will both recognize and realize

 

 

Competitive analysis

 

 

Market-research steps necessary to test the concept

 

 

Safety or health concerns with the use of your innovations, if any

 

 

Development strategy (refer to textbook techniques and/or existing product/service)

 

 

Launch strategy, including any considerations of using strategic alliances to get to market

 

 

 

 

References

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