The new customer journey (purchase path).

You will have to research for the most important psychology journals/papers/ books that are relevant to the following questions:

How did the purchase path change due to the digitalization?

How did it influence the customer?

Which information influences consumers negatively?

How digital touch points influence consumers?

These question should be answered in the following parts regarding the table of content on the thesis:

2.2 Customer journey

2.3 Customer touch points

2.4 Which information influences consumers negatively?

2.5 How do digital touch points influence consumers?

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