MKTG 301 Penn State Principles of Marketing

MKTG 301 Penn State Principles of Marketing

1)Who owns an idea? If a customer comes up with an innovation involving your product, and your company thinks that innovation can be commercialized, who owns the new product?

2)Assume you come up with an idea for a new electronic product you think your fellow students would really like. How would you go through the product development process? How would you accomplish each step within that process?

3)Select a product you are familiar with and explain the stages of the product’s life cycle and different ways in which a company can extend its mature stage.

Is this the question you were looking for? If so, place your order here to get started!