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Where do women most often buy casual clothing? Data from the U.S. Shopper Database provided the following percentages for women shopping at each of the various outlets (The Wall Street Journal, January 28, 2004).
Outlet Percentage
Wal-Mart 24% Traditional department stores 11% J.C. Penney 8% Kohl’s 8% Mail order 12% Other 37%
The other category included outlets such as Target, Kmart, and Sears as well as numerous specialty outlets. No individual outlet in this group accounted for more than 5% of the women shoppers. A recent survey using a sample of 140 women shoppers in Atlanta, Georgia, found 42 Wal-Mart, 20 traditional department stores, 8 J.C. Penney, 10 Kohl’s, 21 mail order, and 39 other outlet shoppers. Does this sample suggest that women shoppers in Atlanta differ from the shopping preferences expressed in the U.S. Shoppers Database? What is the p-value? Use α = 0.05. What is your conclusion?

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