Marketing research proposal for University essay writing services

Task Description:
The research proposal is an individual written piece of assessment that allows you to demonstrate your conceptual and theoretical understanding of the important aspects related to marketing research. You will be required to develop a marketing research proposal for a client. You will be provided with a brief from the client during the early weeks of the semester.
You need to identify the client’s marketing problem and develop the steps in recommending a marketing decision to marketing management. The proposal must depict the stages in the marketing research process and the logic for using them, and clearly describe what information will be needed, and how and from where it will be obtained.
It is essential to include in your research proposal academic literature to support and justify your ideas and arguments. Any unsupported statement will not provide credibility to your discussion.
Your research proposal should include (but not be limited to):
INTRODUCTION
Background information to the marketing problem; definition of the marketing research problem; description of the marketing problem; explanation/description of the research problem; specific research objectives and questions of the proposed research study; justification for the proposed marketing research study.
LITERATURE REVIEW
Review of methods adopted by academic researchers who have dealt with a similar marketing problem; critical analysis of these methods (e.g., what are the strengths and weaknesses of these methods, why are they useful); discussion of different variables that have been identified in the literature as important to solving the marketing problem at hand; discussion of relationships among these variables; and any possible hypotheses or suggestions for the marketing problem and its solution.
RESEARCH DESIGN
Building on your literature review, explain and justify the method that you will adopt to collect the data that is required for analysing and solving the marketing problem. This section should address issues related to:
Sample (e.g., who are your target respondents, who are you surveying, why are you surveying them)
Procedure (e.g., how are you obtaining information from respondents, why is this approach approriate)
Measures (e.g., what questions are you asking and in what format, what information are you obtaining, why are you obtaining this information)
EVALUATION
A brief discussion about ethical considerations (e.g., ethical issues that should be considered when conducting this research); potential limitations of the study; timing (suggested timeframe to complete the study).

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