Maketing Questions

Maketing Questions

Answer the following questions in your own words. Any plagiarism or sharing of answers amongst students will result in an automatic zero for the final exam (for all involved).

 

1. 1.         Define marketing. 10pts

 

 

 

1. 2.         What is the role of marketing alongside other functional areas of business? (5pts)

 

 

 

1. 3.         How does marketing help a business achieve its objectives? (5pts)

 

 

 

1. 4.         List the five steps of the Consumer (Buyer) Decision Process.  (5pts)

 

 

 

1. 5.         Describe what occurs during each of the five steps of the Consumer Decision Making Process. (5pts)

 

 

1. 6.         Use the five steps in the Consumer Decision Making Process to describe a purchase decision you made. Use a purchase that involved all five steps. (10pts)

 

 

 

1. 7.         Define the marketing mix. (10pts)

 

 

1. 8.         List the 4 Ps of the marketing mix. Briefly, describe each. (8pts)

 

 

1. 9.         Name at least three tactical marketing tools for each P of the marketing mix. (12pts)

 

 

 

1. 10.       What is Partner Relationship Management? (5pts) How does Partner Relationship Management promote a company-wide customer orientation? (5pts)

 

1. 11.       What are the four Cs of marketing? List and define each. (4pts) Hint: They expand on the 4 Ps to provide a greater customer focus in marketing strategy development.

 

1. 12.       Explain how modern marketing emphasizes the creation of value for the consumer as a means of achieving success. (10pts) Which of the five market orientations best represents this focus? Why? (6pts)

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