Macy’s Inc

Macy’s Inc

Assignment # 1 Rubric – The Organization’s Current Strategic Position. TASK SUBSTANCE VALUE 100%Who are we?What do we do?• Description of mission, vision, strategies and strategic objectives • Analysis of each according to the criteria in the text / class lectures (must show application of the material in the analysis)20Where are we now?• Comprehensive STEEP / PESTEL analysis identifying several trends (2-3) in each of the 6 or 7 macro-environmental areas• This can be done in a table or chart format 20• Identify three (3) macro-environmental trends that affect the respective industry (trends need to be one each from 3 different macro environmental areas)• Brief description of each trend selected (1-2 paragraphs maximum for each)10• Apply each of the 3 trends identified above to the five forces model and create a future-oriented five-forces analysis• Analyze each force and all it’s factors based on each trend and decide what impact the trend will have on the force i.e. normally moderate force will become weak as a result of the trend• Identify the strength of each force (strong / moderate / weak)• Analysis of each force according to the criteria in the text / class lectures (must show application of the material in the analysis)40Format & presentation • Business format• Appropriate referencing / citations etc. • Clear and concise presentation of material – writing style etc. • Length 5 – 8 pages single spaced.

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