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Loyalty/Rewards Program at Fuel Stations

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Loyalty/Rewards Program at Fuel Stations

I’ve attached the following documents which are self-explanatory of the research project… the writer shall go through all of them before starts research and writing…

– Main Instruction
– Detailed Instruction (Project Handbook)
– Loyalty Program Presentation (powerpoint)

Good Luck

The writer must read the following main instructions as it provides what the report shall contain:

 

About the client:

This is a business client project. The client is called Emirates National Oil Company (ENOC) based in Dubai. ENOC’s main business in Fuel Stations (also called retail stations). See more at www.enoc.com

ENOC sells different products and services at their stations such as (Gasoline, Diesel, Oil Change, Convenient stores, Bakeries (called pronto), car registration (called Tasjeel), carwash (called super wash) and minor car maintenance and repair (called Autopro).

The project:

This report should study proposing a loyalty/rewards program at ENOC fuel stations by following steps:

  • Starts with literature review (about 7 pages) about loyalty program at Fuel Stations (focusing only on non-fuel products and services as listed above).
  • The methodology of doing the research (mentioned in the attached PowerPoint) (2 pages)
  • The Findings & Results we’ve got from this research (it should shows results of discussions, Questionnaire charts, types of loyalty programs available in the market and internationally) (about 10 pages).
  • Conclusions (from the results, the writer should conclude that support implementing Loyalty program at ENOC stations. However the program shall target profitable, regular and loyal customers (not open to all customers).
  • cost of implementation (included in the attached Powerpoint) (2 pages)
  • Finally, recommendations from the writer on what ENOC should consider and do to proceed further with implementations.

 

Format and citation of the report shall be made as per the attached Project Handbook instruction.

 

 

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