Internet Social Media Campaign

Internet Social Media Campaign

Internet and Social Media Marketing Plan
Focus of the Final Paper
The Final Paper will provide you with the opportunity to integrate all the learning from this course by creating an e-marketing strategy using the Internet and social media marketing.
The Final Paper requires the creation of a strategy for marketing a specific product that you are familiar with. The strategy should specifically focus on the Internet and social media channels. In your paper, you will need to:
Identify the target customer or market you want to reach. Estimate the size of the target market, its key players, and expected long-term growth. Explain how you plan to position and communicate the product offering in the market based on data gathered by listening to and monitoring the target customer/market (what they say about your product, your competitors, and your industry). Examine the promotional strategy of your specific product. Identify and explain the metrics for measuring effectiveness of implementing the e-marketing strategy.
Writing the Final Paper
The Final Paper:
1. Must be eight to ten double-spaced pages in length (not including the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center. 2. Must include a title page with the following:
a. Title of paper b. Student’s name c. Course name and number d. Instructor’s name e. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement. 4. Must address the topic of the paper with critical thought. 5. Must end with a conclusion that reaffirms your thesis. 6. Must use at least four scholarly sources , in addition to the textbook, from the Ashford University Online Library. 7. Must document all sources in APA style, as outlined in the Ashford Writing Center. 8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Is this the question you were looking for? If so, place your order here to get started!