INTERNATIONAL STRATEGIC MANAGEMENT

Do some research on one of the following organisations: Tesla/Hermes/RioTinto/Saputo/PIA/Pixar/Spotify/Lenovo/Tata.

Consider whether your chosen organisation should follow the:

路 Cost Leadership,

路 Differentiation or

路 Focus strategy.

Which of these strategies should your organisation follow? Select one.

Explain why the selected strategy would be good (revenue, profit, market share, other criteria) for your chosen organisation.

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