INTEGRATED ORGANISATIONAL COMMUNICATION

INTEGRATED ORGANISATIONAL COMMUNICATION

The assignment must consist of:
• Table of contents
• Introduction
• Answers to the assignment questions (body)
• Conclusion
• Self-assessment and self-reflection
The self-assessment and self-reflection comprise one page in which you have to answer the following questions:
1 What have you learnt (what knowledge have you gained) by doing the assignment/examination portfolio task?
2 What skills, abilities and orientations (attitudes and values) have you accomplished?
3 What strengths could you apply in your future life and work environment?
4 What shortcomings do you need to address in future?
5 To what extent have you achieved the learning outcomes formulated for each study unit? (List the learning outcomes that you have achieved for the selected assignment. No marks are awarded if these are not listed.)
• List of sources consulted
Referencing in the text is very important: (author’s surname, date of publication and where the information can be found, such as the page number).
It is impossible to provide examples for all possible sources (if possible at least 2 per paragraph).

List of sources:
1. Study Guide for the module (will be provided as an attachment)
2. Angelopulo, GC & Barker, R. (eds). 2013. Integrated organisational communication. 2nd edition. Lansdowne: Juta.
3. Any other source that the write want to use

Assignment:

Communication in the organisation
Question 1
1.1 Provide a brief description of your understanding of the term „organisation‟. (4)
1.2 A number of academic and professional fields address the communication of organisations. Discuss the following three (3) fields of communication with specific reference to their origin and major emphases.

1.2.1 Organisational communication (5)
1.2.2 Business communication (4)
1.2.3 Management communication (4)
1.3 In attempting to define the term „strategy‟ three main themes that encompass the definition were identified. Name and provide an example of each of these themes. (3)
[20]

The rationale for integrating organisations’ communication
Question 2
2.1 Provide a definition of the concept „communication integration‟. In your definition you should refer to five (5) relevant elements. (5)
2.2 Three primarily areas where change and evolution have led to the need for communication integration were identified. Discuss the following three (3) areas:
2.2.1 External market trends (3)
2.2.2 Trends within organisations (3)
2.2.3 Societies‟ demands for organisational integrity (3)
2.3 Name and briefly explain three principles of communication integration. (6)
[20]

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