Individual Research Report

Individual Research Report

Specific Request: totally we need 20 references and there have to be 15 journal article.Assessment 1b – Individual Research Report (40%)Your task is to write a research report based on the organisation chosen from option 1 or 2 of Assessment 1a.You are the Director of Customer Relationship Marketing and the CEO has asked you to explore the potential of a CRM loyalty programme for your chosen organisation. Choose one of these two options: 1.Explore CRM through a loyalty programme for a commercial company with an established record in Corporate Social Responsibility (CSR)2.Explore CRM through a loyalty programme for a ‘Not-for-Profit’ (NFP) organisation.Prepare a report for the CEO of the company outlining the benefit of a CRM loyalty programme and provide recommendations on the development of a loyalty programme for your chosen organisation.Your report MUST include the following sections:Title PageExecutive SummaryTable of ContentsList of Table and Figures (if required)IntroductionLiterature ReviewThe benefit of loyalty programmes: Business/Organisation versus Customer viewpointThe management of loyalty programmes: in a commercial business with strong CSR profile OR in NFP (charitable) organisationsCustomer perceptions; trust, value and program adoptionSurvey Methodology – Survey Design and Sample SelectionDiscussionConclusionRecommendationsAppendixNOTEYour report must follow report conventions, including numbered headings; a guide is available at: http://www.dtls.cqu.edu.au/clc/2_1_3.html. Your assignment must be written in Arial, size 12, with 1.5 line spacing. You must follow all other formatting rules described in the guide mentioned above. Strict adherence to the word count (3500 maximum) is required. Title page, table of contents, tables, headings and references are NOT included in the word count.Your paper needs to cover at least ten (10) scholarly journal articles or academic text books (to secure a pass for the criterion of Referencing), excluding the course text and references pointing to a website, on the topic. Selection of literary support from Google; Wikipedia; www.NetMBA.com; www.marketingteacher.com, www.tutor2u.com and so on are not acceptable sources for academic work and will be treated very negatively.As this is a challenging assessment, it is recommended that you commence this item by Week 3.ADDITIONAL INFORMATIONInformation about conducting market research and survey design can be obtained HEREInformation about sustainability and the role of businesses and NFP organisationscan in MRKT19049 can be obtained HERE.More detailed information on this assessment is available HERE.Marking criteria for this assignment can be obtained HERE.

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