Individual assessment

Individual assessment

PART 3 ASSESSMENT FOR UGB118 – LONDON CAMPUS SPRING 2014

Part Three is INDIVIDUAL, worth 50% of your overall module assessment and consists of 2 components that are equally weighted. The assignment will adopt report format and needs to be about 3000 words in length excluding appendices. A hard copy must be handed in,but you also need to submit your assignment electronically through ‘Turnitin’.

• Birley Sandwiches
• Burberry Group plc
• British Gas
• H.J Heinz Company
• London Metropolitan University
• Volvo Car Corporation
• West Ham Football Club

You are asked to select ONE organisation from the list above and undertake the following task in ONE country of your choice:

a) Identify the various environmental forces affecting your chosen organisation in your chosen country and explain their impacts (25 marks)

b) Formulate a strategy that will enable the organisation to respond and prosper in that country. Which external opportunities should it seize and which external threats should it counter? (25 marks)

ASSESSMENT CRITERIA

Assessment criteria are specifically related to the learning outcomes and the relevant skills-based set of those outcomesare repeated here:-

S1. An ability to develop ability to collect, analyze and reformat information from a variety of relevant sources
S3. An ability to demonstrate ability to research and locate information relevant to understanding the business environment.
S4. An ability to practice and develop written and oral communication skills.

With those in mind you will be assessed on:

• your ability to find and use relevant references and data;

• the extent to which you use and apply logical, insightful and convincing analysis to the topic

• the structure and effectiveness of arguments deployed and their presentation;

• the correct sourcing of materialand the quality of referencing in your bibliography.

The University’s general marking scheme sets the parameters for all our marking schemes and a tabular presentation of it is shown in the module guide.
You are strongly advised to keep separate copies of yourassessments and to retain the receipt issued byyour library when you submit the individual assignment. Remember that your assignment is subject to the University rules regarding plagiarism and collusion. These terms, and the University policies which apply to them, were explained in Induction week. Basically it means that you should not pass off other people’s work as your own, you must cite from original sources and you must not copy fellow students’ work. A fuller version of this policy can be found on the Business Programme website.

Categories
Grade Relevance Knowledge Analysis Argument and Structure Critical Evaluation Presentation Reference to Literature
Pass 86 – 100% The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.
76-85% The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.

70 – 75% The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.

60 – 69% Directly relevant to the requirements of the assessment A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein Good analysis, clear and orderly Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s) May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and/or practice. Well written, with standard spelling and grammar, in a readable style with acceptable format Critical appraisal of up-to-date and/or appropriate literature. Recognition of different perspectives. Very good use of source material. Uses a range of sources

50 – 59% Some attempt to address the requirements of the assessment: may drift away from this in less focused passages Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic Competently written, with only minor lapses from standard grammar, with acceptable format Uses a variety of literature which includes some recent texts and/or appropriate literature, though not necessarily including a substantive amount beyond library texts. Competent use of source material.
40 – 49% Some correlation with the requirements of the assessment but there is a significant degree of irrelevance Basic understanding of the subject but addressing a limited range of material Largely descriptive or narrative, with little evidence of analysis A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence Some evidence of a view starting to be formed but mainly derivative. A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader Some up-to-date and/or appropriate literature used. Goes beyond the material tutor has provided. Limited use of sources to support a point. Weak use of source material.
Fail 35 – 39% Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and least challenging terms A limited understanding of a narrow range of material Heavy dependence on description, and/or on paraphrase, is common Little evidence of coherent argument: lacks development and may be repetitive or thin Almost wholly derivative: the writer’s contribution rarely goes beyond simplifying paraphrase Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a simplistic or repetitious style Barely adequate use of literature. Over reliance on
material provided by the tutor.
The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied.
30 – 34%
The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators.
15-29% The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators.
0-14% The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators.

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