Implementation of effective CRM processes

Implementation of effective CRM processes

This assignment should focus on the implementation of effective CRM processes and evaluation in specific corporate settings. This may take the form of a case study or real businessanalysis and should assess reaching customers, accessing information, analysis and follow up. You should reflect examples of positive and/or negative social corporate behaviorin terms of customer relationship management and analysis of this behavior. I have started the first draft. Please extend the paper with additional 3 pages. Moreover, the first draft lacks of an examples of positive or negative CRM cases of the company, and there is lack of references

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