If the organization does not utilize social media, why not, and do you believe they could benefit by using it?

Social Media has become an effective way for emergency service organizations to communicate with the outside world about what is going on inside their agencies. In the department you work for, or where you live, what social media strategies and platforms has the department implemented to interact with the community?
If the organization does not utilize social media, why not, and do you believe they could benefit by using it?

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