Identify and critically assess two opportunities for growth within the organisation’s MACRO environments.

A) Critically evaluate the company’s strategies for:
Sustainable competitive advantage
Segmentation, Targeting and Positioning (STP), and
Branding
B) Identify and critically assess two opportunities for growth within the organisation’s MACRO environments.
C) Make clear links to the marketing theory that underpin your work
D) Write a logical, well-presented, and accurately referenced piece of work

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