I need report
I need report
Report you are consider the following areas for the product
Environmental issues
E.g-sustainability , energy waste , recycling
Social issues
E.g – inclusive design product liability
Our product is a mini projector. It will be called âProjexion X â.It consists of the small projector being attached to a device much like the Ipad. It is revolutionary has it has plenty of benefits to our potential end users. It can be brought along anyway and watch your favourite movies with your friends outside of the comfort of home. And the viewing will be clear and crisp and an enjoyable experience has the projector can display the images in any light, flat surface. Military personnel can now omit the long setup time to brief their men on operations while their in the jungle. Thus this product has various benefits.
They have taken advantage of great services available for customer satisfaction, price value and diversified marketing and promotion scheme.
With the kind of services and value we have been offering, they do not worried much about the competition for this Integrated Laptop and Projector because the indication of customer focus is to rely basically on the diverse services that we are offering until today and their customers option is highly determined and validated in various option they can choose from. Therefore the customer preference is highly prioritize from low income to the highest income level to meet their budget and this has become their strength. If there ever a close competition in this Integrated Laptop and Projector, the management is ready to strategize and change to a more competitive advancement using their best resources which they have gained in more than twenty years of existence.
2.4 Target Customer Market
We have targeted 2 markets which we believe will give us the highest revenue and quickest break-even opportunity. 1 of the market is the Military. Our research and discussions with high ranking army intelligence personnel, shows that the army is extremely interested in having these product. Because it saves them the time and manpower required to carry 2 separate items for a single use. We have already given the army a first batch of prototype that is currently under testing. The particular product that is meant for military use has been designed differently, to cater for the army. The projector is left at the bottom of the laptop and is much bigger than the general market counterpart.
The next market is for the general market. This market is for all classes of the society that comes into frequent use of the projector. This basically includes every office working people. For this market, we have designed the product differently that is light and more aesthetically pleasing. This market we believe will provide us with the highest revenue.
The company makes sure that its stores and branches are located in the most profitable places where clients can easily see the store and they can be encouraged to visit the store and buy product. The company also makes sure that competition in the location they want to put up the branch will not be too heavy.
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