How does the commercial try to get your attention? Does it use flashy graphics with fast music? Does it alter the way we see the world, either using special effects or through the story line?

98.1% of American households have a television, while 99% of people in America can read (2). This means that being able to read barely beats out having a television in your home. Most of us were taught to read when we were very young, but did we ever learn how to watch  television?
How do the actors playing the characters affect your interpretation of the commercial? Would your interpretation change if the characters were of a different race or gender? What if the characters dressed differently or spoke differently? How would that change your attitude of the character? • How does the commercial try to get your attention? Does it use flashy graphics with fast music? Does it alter the way we see the world, either using special effects or through the story line? • Who is this commercial aimed towards? Is it you or someone like you? How do you know? Why do you think the advertiser created this commercial the way they did? Would it have been as effective if it was just black and white text on the screen? Why or why not?

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