Health care HCS490week3

Health care HCS490week3

Chapter 8 Attitudes and Persuasion

1. How can an attitude play an ego-defensive function?
2. What is the foot-in-the-door technique? How does self-perception theory relate to this effect?
3. What is the difference between buzz and hype? How does this difference relate to the corporate paradox?
4. What is a subjective norm, and how does it influence our attitudes

5. Health care HCS490week3

Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion

5. What steps do you recommend a hotel take when dealing with a negative online review?
7. What is word-of-mouth, and how can it be more powerful than advertising?
8. What is the relationship between an opinion leader and an opinion seeker?
9. What is the difference between a market maven and a surrogate consumer?

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