Google case

Google case

Q1/Identify major similarities and differences between the new product development process at Google versus that found at most other companies ?
Q2/ Is Google’s product-development process customer centered? Team based? Systematic?

Q3/Considering the product life cycle, what challenges does Google face in managing its product portfolio?

Q4/Is there a limit to how big Google’s product portfolio can grow? Explain

Q5./Will Google be successful in markets where it does not dominate, such as social networks and app/entertainment stores? Why or why not

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