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Global Business Strategy
Global Business Strategy
Unit 7.2 Global Business Strategy
Level 7 15 Credits
Suggested teaching and learning activities
| LO and Topic | Time | Suggested activities | Resources and related case studies |
| LO 1,2,3Introduction to Global Business
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3 | Theory underlies the Unit and is the starting point but there must be strong uses of current international practices to bring this Unit. Some suggestions are included but Tutors should make use of current issues.
Whole class Consider what it means to be a global business. Students to give examples of businesses and discuss why they are global. Tutor to introduce definitions and explanations of globalisation.
Group work Groups identify influences on business i.e. direct influences (stakeholders, suppliers, customers, competitors) and wider influences (economic, political, cultural etc.) Groups list and report back to whole class for discussion. |
Other reading – Exploring strategyAuthors: Johnson, Gerry ; Whittington, Richard ; Scholes, Kevan
Pearson Education 2011
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| LO1 1.1Analysis techniques | 10 | Analysis TechniquesOverview of business strategy and different environmental techniques. An understanding of theory plus examples of application.
Techniques: · Environmental analysis and diagnostics · Environmental Audit · Porter’s diamond (The Competitive Advantage of Nations – Porter) · PESTLE · ‘five forces’ analysis
Individual work Practice of techniques using questions/exercises from textbooks or internet
Whole class Input on techniques and discussion on how they might be used. (The delivery of techniques is likely to take several sessions – probably 10 of the guided learning hours from this section)
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Free case studies – http://www.icmrindia.org/free%20resources/casestudies/Free%20Business%20Strategy%20Cases.htmMacDonalds Case Study – http://www.scribd.com/doc/16050821/McDonalds-Case-Study
Business and strategy – http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_01.htm Business Environment overview – Business Environment – http://www.da-group.co.uk/index.php?option=com_content&view=article&id=31%3Amicro-and-macro-environments&catid=2%3Amarketing-lectures&Itemid=3 Interview with Porter – http://www.youtube.com/watch?v=mYF2_FBCvXw Force field analysis links – http://www.google.co.uk/search?q=kurt+lewin+force+field+analysis&hl=en&biw=1366&bih=559&prmd=ivnsbo&tbm=isch&tbo=u&source=univ&sa=X&ei=7rpMTu-ZFIyJhQeylaXeBg&ved=0CDoQsAQ
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| LO1 1.2, 1.3Micro environment
Macro environment |
10 | Delivery on topics:Micro environment: Factors or elements in an organisation’s immediate area of operations that affect its performance and decision-making freedom. These factors include stakeholders, competitors, customers, distribution channels, suppliers, market intermediaries and the general public.
Macro environment The major external and uncontrollable factors that influence an organisation’s decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces.
Specific examples of macro environment influences include competitors, changes in interest rates, and changes in cultural tastes, disastrous weather, or government regulations.
Group work Analysis of an example business – each group could analyse a different business – choose businesses tutor or students are familiar with. Give students access to Internet, published accounts etc. (Note groups can use the same company throughout as long as it is one that operates in global markets – this will allow them to build up a comprehensive picture of an international business). |
Micro environmentKellogg video – http://www.youtube.com/watch?v=bqtFEJsXqeA&feature=related
http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_10.htm Video on International Strategy – http://www.youtube.com/watch?v=gwXYfGV25iI
Macro environment Open University self-study- Stakeholders in marketing and finance http://openlearn.open.ac.uk/mod/oucontent/view.php?id=403988&direct=1 http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_12.htm Changing Technology BT http://www.youtube.com/watch?v=LaImA3PRmUo&feature=mfu_in_order&list=UL |
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