General Mills has been mass marketing food since 1860.

General Mills has been mass marketing food since 1860.

Today, it sells over $15 billion worth of packaged food each year in over 100 countries. In the
United States alone, General Mills markets over 100 leading brands, such as Cheerios, Betty Crocker, Pillsbury, and Green Giant.With all this experience,
General Mills certainly has an advantage when it comes to introducing and managing products.

Not many years ago, FiberOne was a little-known brand without much of a footprint. The FiberOne video illustrates how General Mills grew the brand’s annual
sales from $35 million to more than $500 million in just five years. This growth came primarily from creating and managing new products. FiberOne was
originally a line of food bars. But the FiberOne brand name is now found on numerous products, including toaster pastries, bread, yogurt, cold cereal, and
even cottage cheese. After viewing the video featuring FiberOne, answer the following questions about the company.

1. Most new products fail. Why has General Mills had success with so many new product introductions in the FiberOne line?

2. Give an example of a FiberOne product in each phase of the product life cycle. Give evidence to support your decisions.

3. For each product identified in question 2, identify one strategy that General Mills is employing for each product that is appropriate for its life-cycle
phase.

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