For Professor Ryan

For Professor Ryan

Assignment 4:

 

analysis for the final P (promotion) for your chosen company’s product/service. Your analysis should cover all the aspects related to promoting the product, including to the customer, as well as to other promotional audiences:

• What is the communication strategy?
• What are the communication channels/media?
• Who represents the product?
• What is the sales approach?
• What examples of sales techniques can you provide?

Include in your analysis an evaluation of their promotion strategy:

• What works?
• How could they improve?

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