Exporting to Australia

Exporting to Australia

please see the file am going to upload and write the marketing plan which is about exporting dates from saudi arabia to the Austrilian market. also please high light every step also make sure all the requirements are there after reading the grading guide . thanks The assessment task will help you achieve the following learning outcomes:Ø identify, analyse and critically evaluate relevant internal and external market information from a strategic orientation to focus the development of a marketing strategy;Ø develop an integrated marketing strategy based on logical arguments and well reasoned justification;Ø devise integrated implementation, evaluation and control procedures for a marketing plan;Ø conduct rigorous secondary and primary research to provide depth and breadth in the analysis and evaluation of information for the marketing plan;Ø work creatively to devise a marketing plan that delivers a competitive advantage; andØ demonstrate effective communication skills and the ability to work with others in a professional manner.Continuing to work with the previous group members, assuming approval has been granted for you to continue develop your proposal further, you are now required to prepare a marketing plan for a service and/or product innovation to present to senior management. An innovation is defined as ‘… any good, service, or idea that is perceived by some potential customers as new’ (Kotler et.al, 2010, p. 336).Based on your selected service and/or product innovation prepare a marketing plan (strategic, operational and tactical) that depicts and addresses the following areas:§ Executive Summary§ Table of Contents§ Introduction§ Situation Analysiso Industry Analysiso Market characteristicso Customer analysiso Competitor analysiso Product/service offeringo SWOT analysis§ Marketing Research and Information§ Marketing strategyo Vision and Missiono Marketing objectives (set time frames and periods)o Financial objectives (set quantified targets)o Target market(s)/segment(s)o Positioningo Broad overall strategy§ Marketing Mix (operational and tactical management of product, price, place, and promotion in relation to customer solution, customer costs, convenience, and communications)o Provide sufficient detail that addresses relevant elements of the marketing mix such that managers can plan for, and implement the marketing plan.o Action program to achieve objectives: What will be done? How will it be measured? When will it be done? Who will do it? How much will be spent?o Evolution of the Marketing Mix: as a function of the development of the service and/or product innovation over the product and market life cycle§ Financials§ Controls procedures§ Contingency plan§ List of references§ AppendicesFurther details to assist you with developing and writing the marketing plan will be discussed in early Sessions. The assessment criteria will be provided in session one. In each session the facilitator will highlight to you key issues that you should be considering for your marketing plan. You are strongly recommended to start work on the plan from Session one and after each Session add relevant information to the plan.» [Refer to Kotler, P., Brown, L., Adam, S., Burton, S., Deans, K. & Armstrong, G. (2010). Marketing (8th ed.). French Forest, NSW: Pearson Education. [See: Ch.3 and Appendix one for further details] or Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Upper Saddle River, New Jersey: Pearson Education [Ch.2 and Appendix one].» See also: Marketing Plan ToolkitDo:• Present the marketing plan in report format with subheadings and paragraphs following the structure outlined above.• Use tables, diagrams and further analysis of data to clarify, illustrate and supplement analysis and support your recommendations.• Use page numbers, double or 1½ spacing for ease of reading and feedback.• Use citations from original sources when they are used, using an accepted format such as APA. If sources have not been acknowledge, they will be considered as plagiarised.• [A citation looks like this: Albaum, Strandsov and Duerr (1994) have described the sales response function…..]. The reference to the above citation is as follows:• Albaum, G.A., Strandskov, J., Duerr, E., Dowd, L. (1994), International Marketing and Export Management, New York: Addison-Wesley• Proof read your report thoroughly, for grammatical and spelling errors.grading guide::Marketing Plan (MP): Grading CriteriaStudent Name:TOTAL ASSESSMENT /100 Marks /30 Marks = _____Plan Section Maximum mark Awarded CommentsExecutive Summary5 Market situation analysis, including trends and competitors and PESTLE25 SWOT analysis10 Objectives10 Strategies15 Action / tactics15 Financial outcomes (profit and loss)10 Monitoring, evaluation and control – including contingency plans5 Communication / Referencing 5 TOTAL 100 ADDITIONAL COMMENTS

Exporting Dates to Australia
Student’s Name:
Institution

Exporting Dates to Australia
Introduction
Saudi Arabia is home to the biggest oasis in the world sitting in the Arabian Desert. The oases in Al-Hasa are the largest in Asia, and are leading producer of dates fruits in the world. Dates and palm trees have been known to exist on these oases for the past ten thousand years. For this reason, Saudi Arabia is among the leading producers of finest dates in the world. Indeed, only Egypt produces more. Today, more than five thousand kilograms of dates are produced daily, with the dates coming in more 14 varieties. There exists a market gap between the producing countries and the consumers. For instance, although Saudi Arabia is among the leading producers of dates, most of the produce is consumed locally or within nearby Asian countries and very little proportion makes it to the European, Australian and the American markets. Australia is particularly a prime market for Saudi Arabian dates due their high quality and the deficit in supply of dates in the Australian market. Exporting dates to Australia would pick instantly and the business would quickly establish due to the existing market gap.
Industry analysis
Although there exists other exporters of Saudi Arabian dates, very few have targeted the Australian market, and the market remains fairly unexploited. Most of the exporters have focused on markets in Asia such as Turkey and Dubai (Al-Humaid& Moftah, 2008). The leading competition for the exporting business would actually come from the locally produced dates in central Australia. The targeted market will most likely consider the imported grapes and regard them highly due to the quality that they present. Saudi Arabia is not only a quantity producer, but also a producer of quality dates. Indeed, most of dates and palm trees growing in other continents are believed to have been imported from Saudi Arabia. This business will have the competitive advantage of unlimited access to large quantity of high quality. Dates, being a highly seasonal fruits, quickly run out of supply during certain times of the year (Al-Humaid& Moftah, 2008). As such the business will supply the Australian market during their low market and fetch higher prices.
Market Analysis
The business will target the final consumers and retailers as the market for Saudi Arabian dates. For example, Australian supermarkets and shops will be the conduit to the final consumer in towns and villages in remote Australia. Additionally, these fruits are known to be extremely delicious and nutritious and would thus be required in hospitals and schools.
The Australian market looks for an adequate and constant supply of dates all year round. The local production is however limited by capacity, quality and the seasonality of production. Therefore, to deliver customer value, the export of Saudi Arabian dates not only works to satisfy the high demand for quality dates, it stabilizes the market prices of these invaluable fruits. With nutrition being an ever increasing concern, the need of fruits is critical in every society (Al-Humaid& Moftah, 2008). This is the customer need that this business will work to satisfy.
Conclusions and Recommendations
In view of the existing market gap and competitive advantage of the business to export dates to Australia, we recommend that the management invests in installing the necessary infrastructure to aid in exportation to Australia of, both processed and unprocessed dates. We observe a very big gap between the demand and supply between these two destinations, and we project that the business would certainly pick due to the access to a more stable supply source. Also, the quality of the raw material gives the business a competitive advantage in the market.

Is this the question you were looking for? If so, place your order here to get started!