Explain how conducting a SWOT analysis be beneficial to an international firm when it considers entering into a new host country market?
In Discussion Forum 5, post your response to one of the following discussion questions. Your initial posting should have no less than 300 words and your responses should be comprehensive. When citing research and journal articles, be sure the full reference is added at the end of your posts in APA format.
Answer the question:
How would conducting a SWOT analysis be beneficial to an international firm when it considers entering into a new host country market? Include an example of how this could affect management decision-making in a specific country’s market.
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