Event plan

Event plan

As an event planner you need to come up with an event and relate it to a charity/awareness aspect (for example: a fashion show for sick kids hospital to a basketball game to raise money for the sick kids hospital). **THIS EVENT HAS TO BE BASED IN CANADA**Based on the information above you need to:What to do: 1) Executive Summary 2) Company Description -MISSION AND VISON, -Goals: 2 non-financial and 1 financial – Objectives 3) Situational Analysis *for event*- SWOT, GAP, Needs Assessment – Market Identification (demographics, psychographic) -Target market: primary, secondary, tertiary – Customer analysis (1 paragraph: overview of the target market) – Competitor analysis (what event is happening on the same day- DO A SWOT ANALYSIS IF THERE IS) – Action plan (Task, summary, deliverables, etc.) 4) Marketing Strategy- rationale – Market identification – Market goals/objectives 5) Financial (I will upload a file)- marketing budget *for the event* (Under Advertising for television or radio, state which channels and station it will be on)- make a pie chart6) Implementation- monitoring (future forecast) and evaluation.7) List of potential sponsors that will help with the event.-FOR THE GOALS SECTION YOU NEED TO BREAK IT DOWN: Under each goals you need to add the following information: Goal, Objectives, Rationale, Strategies and Quantification mechanisms (I will upload a file). **Goals Non-Financial Goals: 1) goal #1-OBJECTIVE -Rationale-Strategies-Quantification mechanisms 2) goal #2-OBJECTIVE -Rationale-Strategies-Quantification mechanisms** Financial Goals: 1) Goal #1-OBJECTIVE -Rationale-Strategies-Quantification mechanismsI will upload the files so it can help you and please use them as shown!!

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