Etihad airlines marketing plan

Etihad airlines marketing plan

Marking Guidelines for MN2305 Assignment 2: Individual Marketing Plan

Format (10%)
Report style, double line spacing with 1,500-2,000 words (+/-10%) Student ID (not your name), accurate word count and a short introduction or executive summary on the cover sheet. When you provide an executive summary, a formal conclusion is not normally required.

Original and customised illustrations should be used, referencing the source. (n.b. not cut and paste an existing model framework and describe it, develop this with annotations and key referenced facts, demonstrate analysis)
Identify an appropriate marketing plan structure by reviewing a number of different options. Reference the ones you have reviewed and blended together. You will find these in text books and practical guides. Look at a number of examples of marketing plans before developing your own. CIM, Forbes and entrepreneur.com (the rather lazy page 1 results of a Google search ‘marketing plan’) are a good starting point.

Research Evidence (20%)
Deep research evidenced by at least 2-3 pages of double line spaced bibliographic references.
Use of accurate and frequent (every idea) Harvard style in text referencing
Use of relevant academic marketing literature. (from journals and texts)
Use of authoritative industry sources. (Do not over use the company web site, due inferred bias this would bring)
Use of a range of quality media sources that offer insight and analysis.

Content (70%)
Identify a company/product/brand that is researchable in English. You may choose a material entity (division or brand) that forms part of a large organisation.

(30%) Demonstrate a strong understanding of marketing learning from MN2305 lectures, seminars and beyond class reading.

(30%) Clear evidence of extensive analysis and evaluation will be shown. Avoid being overly descriptive (a more sophisticated writing style can integrate information with opinion) e.g. my piece here on university rankings https://theconversation.com/why-linkedins-university-rankings-matter-33771 (please note, it’s a media outlet that does not allow Harvard referencing)

(10%) Demonstrate expert opinion and data as evidence. Include evaluation of different stakeholder perspectives. Use the UK academic writing style; which is objective, and evidenced. This guide from Birmingham is helpful; http://library.bcu.ac.uk/learner/writingguides/1.20.htm
2000 words excluding executive summary, contact page and reference pages

Is this the question you were looking for? If so, place your order here to get started!