The Essential of Marketing Plan – 6 pages (APA format with references)

The Essential of Marketing Plan – 6 pages (APA format with references)

Write a four to five (4-5) page paper in which you: Your
assignment must follow these formatting requirements: The specific
course learning outcomes associated with this assignment are: Click
here to view the grading rubric for this assignment. 1. Discuss the
company’s advertising strategy and how it aligns with its marketing
goals. 2. Determine how the effectiveness of the advertising will
be measured. 3. Explain the different promotional strategies that
may be used in addition to advertising. 4. Determine the best
marketing research approach to measure customer satisfaction with
your company’s product/service. 5. Decide how gaps in customer
expectations and experiences will be addressed 6. Support your
marketing plan with at least two (2) reference sources that discuss
the nature of the assignment. Be typed, double spaced, using Times
New Roman font (size 12), with one-inch margins on all sides;
citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions. Include
a cover page containing the title of the assignment, the student’s
name, the professor’s name, the course title, and the date. The
cover page and the reference page are not included in the required
assignment page length.

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