Intended Learningoutcomes Wordlimit/pagelimit 1800 words/6pages(+/- 10%),plusreferences(Studentsarerequiredto usethe HarvardReferencingstyle). : 1 Researchandevaluatean existingbusiness;defineitsinternalandexternalenvironmentsandidentifya strategyto best alignthebusiness’sinternalcapabilitieswith itsexternalopportunities. 2 Research,defineandarguea businesscaseto justifyanew product. 3 Communicateeffectivelythroughstructuredwrittenargumentina professionalreportformat. 4 Searchfor, locateandevaluatedisciplinespecificinformation. Purpose and aims: Thisassessmentisdesignedtoapplythe knowledgeandskills developedbythestudentstoevaluatingtheexternalandinternal environmentinwhichnewproductistoberealisedanddefiningstrategies appropriatetoitsrealisation.Thebusinessconcept relates toanewproductrelevanttothecompanywhichformstheoverarching focusofthelearning activities ofthissectionof thesubject.Inthisassignment,thestudentisexpectedtoanalysetheexternalandinternalenvironments (SWOT),identifya relevantstrategy(S-0, W-Oetc.), identifyand describeatargetmarket,anddevelopasuitablenewproduct forthe companyto introduceforthistargetmarket. Description of assessment: Eachstudent willbe expectedtochooseacompanyfrom […]
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