The Impact of Pricing

The Impact of Pricing Price is the only element in the marketing mix that produces revenue all other elements represent costs. How do price decisions affect the other three P’s? Select a product that you regularly buy. How does price impact your purchase decision for this product? How does it impact your perception of the […]

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Foundations of Marketing Consumer Buying Behavior

Foundations of Marketing Consumer Buying Behavior read the following Case Assignment: Ebay Creating Customers on the Move The advent of mobile commerce (m-commerce) has begun to create significant changes in the way consumers make purchasing decisions. The introduction of online shopping first began to draw customers away from brick-and-mortar retailers, changing the location of where […]

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Social Responsibility

Social Responsibility Many companies today are concerned with social responsibility. They may pursue philanthropic activities and/or strive to be ethical. Your goal for this assignment is to evaluate the company you currently work for or a company of your choice and find out where the business of your choice stands, along the lines of social […]

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Foundations of Marketing

Foundations of Marketing Now that you’ve learned so many new things about marketing, this week’s discussion is an opportunity to review and reflect on the concepts and lessons covered in the past eight weeks. What were the three most important things you learned? Which lesson was the most difficult to understand? Has your perception of […]

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Operations Decision

Operations Decision Using the regression results and the other computations from Assignment 1, determine the market structure in which the low-calorie frozen, microwavable food company operates. Use the Internet to research two (2) of the leading competitors in the low-calorie frozen, microwavable food industry, and take note of their pricing strategies, profitability, and their relationships […]

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Discuss the ways in which businesses are becoming more environmentally friendly. Do you think that green business initiatives are an important part of sustainability, or a marketing tool that will not have long-term benefits for the environment?

Discuss the ways in which businesses are becoming more environmentally friendly. Do you think that green business initiatives are an important part of sustainability, or a marketing tool that will not have long-term benefits for the environment? Your response must be at least 200 words in length. You are required to use at least your […]

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You will analyze yourself in relation to your ethical dispositions and beliefs. You will then explicate the three primary ethical concepts that you would try to instill in your own workforce were you to run a company or manage people.

You will analyze yourself in relation to your ethical dispositions and beliefs. You will then explicate the three primary ethical concepts that you would try to instill in your own workforce were you to run a company or manage people. 1. Describe your personality (choose 3 power words) 2. Explain your primary ethical perspectives. a. […]

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Are weighted indices more valuable than unweighted indices? Why? How is the base year of an index selected? Why is the base year important to the data? Is forecasting independent of indexing? Are forecasting and indexing ever used together? If so, how?

Are weighted indices more valuable than unweighted indices? Why? How is the base year of an index selected? Why is the base year important to the data? Is forecasting independent of indexing? Are forecasting and indexing ever used together? If so, how? Are weighted indices more valuable than unweighted indices? Why? How is the base […]

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When a person receives government payments from Social Security or other programs the monthly benefits are raised each year to keep up with the CPI. These increases are supposed to make sure that benefits increase enough that recipients can maintain the same standard of living. Do you think that the CPI accurately measures the rate of inflation?

When a person receives government payments from Social Security or other programs the monthly benefits are raised each year to keep up with the CPI. These increases are supposed to make sure that benefits increase enough that recipients can maintain the same standard of living. Do you think that the CPI accurately measures the rate […]

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Evaluation of New Jersey’s Community Affairs Human Resources

Evaluation of New Jersey’s Community Affairs Human Resources Write a five to six (5-6) page paper in which you: 1. Analyze three to four (3-4) of the major components of the agency’s human resource system, processes, and performance evaluation plan for hiring and retaining a diversified workforce. (Title this section Human Resource Processes.) 2. Analyze […]

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