Marketing case study: real choices at frito lay
Read the Chapter 14 Case: Real Choices at Frito-LayAnswer each question in 200 – 350 words.1. Summarize the case and identify the dilemma facing Frito-Lay. 2. Research the products and organization at www.fritolay.com. Identify and discuss the most important issues surrounding the successful use of CRM at Frito-Lay.How does CRM link the marketing […]
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