Assume you are the account executive for an advertising agency.

Assume you are the account executive for an advertising agency. You are competing with other agencies to produce a local radio spot. Choose a company for the assignment—three possibilities are listed below. Dry cleaning service Bakery Bicycle shop Deliverables For your chosen company, create a one- to two-page campaign strategy that includes the following elements: […]

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you have been tasked with developing a market research

ou have been tasked with developing a market research plan for your company’s new line of lip balms for men and women. Determine what type of market research (primary or secondary) you’ll need to collect and the tool(s) you’ll use to perform your data collection. Include a section on any challenges you might face and […]

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