General Mills makes a lot of food.

General Mills makes a lot of food. As the sixth largest food company in the world, it sold almost $15 billion worth of packaged food last year. In the United States alone, General Mills markets more than 100 leading brands, such as Cheerios, Betty Crocker, Pillsbury, and Green Giant. With all this experience in managing […]

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Branding is not just for products and services;

Branding is not just for products and services; states are getting in on the action, too, as you learned from reading about place marketing in the chapter. One of the most recent examples of state branding comes from Michigan with its “Pure Michigan” campaign, resulting in millions of dollars of tourism revenue. Other famous place […]

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What does it mean to be a good customer?

What does it mean to be a good customer? Why does a buying firm want to be perceived by a supplier as a good customer? Provide specific examples of what a firm must do to be a good supply chain customer. Is this the question you were looking for? If so, place your order here […]

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What does the term

What does the term agent  mean? Under what conditions can purchasing agents be held personally responsible for abusing their position? Is this the question you were looking for? If so, place your order here to get started!

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